E-book
Persuasive business proposals : writing to win more customers, clients, and contracts
Record details
- ISBN: 0814471536
- ISBN: 9780814471531
- ISBN: 9780814427583
- ISBN: 0814427588
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Physical Description:
1 online resource (viii, 248 pages) : illustrations
remote - Edition: 2nd ed.
- Publisher: New York : AMACOM, ©2004.
Content descriptions
| Formatted Contents Note: | The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal. |
| Language Note: | English. |
| Source of Description Note: | Print version record. |
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| Genre: | Electronic books. |
