Project management in new product development

Barkley, Bruce 1939- (Author).

Summary: "The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques." "Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures."--BOOK JACKET.

Record details

ISBN: 9780071496728 (alk. paper)
ISBN: 0071496726 (alk. paper)
Physical Description: print
xxxiii, 397 p. : ill ; 25 cm.
Publisher: New York : McGraw-Hill, c2008.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (p. 375-376) and index.

Formatted Contents Note:

Ch. 1. Create a Culture of Ideas -- Ch. 2. Strategic Alignment and the New Product Portfolio -- Ch. 3. Project Integration and Setup -- Ch. 4. Product Concept Definition -- Ch. 5. Full Product Development and Marketing -- Ch. 6. New Product Development In Consumer Products and Electronic Instrumentation -- Ch. 7. Quality, Six Sigma, and New Product Development -- Ch. 8. Measuring New Product Development -- Ch. 9. Project Management and Teamwork -- Ch. 10. Putting It All Together -- Appendix A. Generic New Product Development Work Breakdown Structure -- Appendix B. Managing New Product Development Projects: Course Outline -- Appendix C. Issues for Discussion.