Handbook of visual communication research : theory, methods, and media
Record details
- ISBN: 9780805841787 (alk. paper)
- ISBN: 9780805841794 (pbk. : alk. paper)
- ISBN: 0805841784 (alk. paper)
- ISBN: 0805841792 (pbk. : alk. paper)
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Physical Description:
print
xxii, 601 p. : ill ; 26 cm. - Publisher: Mahwah, N.J. : L. Erlbaum, c2005.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and indexes. |
Formatted Contents Note: | From an oak to a stand of aspen : visual communication theory mapped as rhizome analysis / Sandra Moriarty and Gretchen Barbatsis -- Aesthetics theory ; Creative visualization / Dennis Dake -- Perception theory / Ann Marie Barry -- Eye tracking mathodology and the Internet / Sheree Josephson -- Perception and the newspaper page : a critical analysis / Ken Smith -- Representation theory / Keith Kenney -- Cultural palettes in print advertising : formative research design method / Sandra Moriarty and Lisa Rohe -- Content analysis of representation : photographic coverage of blacks by nondaily newspapers / Ken Smith and Cindy Price -- Theory of visual rhetoric / Sonja K. Foss -- A visual rhetorical study of a virtual university's promotional efforts / Keith Kenney -- Visual metaphors in print advertising for fashion products / Stuart Kaplan -- Empowerment through shifting agents : the rhetoric of the clothesline project / Trischa Goodnow -- Cognitive theory / Rick Williams -- Children's comprehension of visual images in television / Georgette Communtziz-Page -- Visual semiotics theory / Sandra Moriarty -- An intended-perceived study using visual semiotics / Sandra Moriarty and Shay Sayre -- The image and the archive : a semiotic approach / Dennis Dunleavy -- Reception theory ; A textual analysis of political television ads / Gretchen Barbatsis -- Phenomenology and historical research / Michael Brown -- Narrative theory / Gretchen Barbatsis -- Using narrative theory to understand the power of news photographs / Trischa Goodnow -- Aesthetics theory / Herbert Zettl -- A content analysis of political speeches on television / Robert Tiemens -- Examining documentary photography using the creative method / Craig Denton -- Visual ethics theory / Julianne H. Newton -- A survey of reactions to photograph manipulation / Shiela Reaves -- Studying visual ethics by applying a typology of visual behavior / Julianne H. Newton -- Visual literacy theory / Paul Messaris and Sandra Moriarty -- Media literacy, aesthetics, and culture / Elizabeth Burch -- Cultural studies theory / Victoria O'Donnell -- A Burkean analysis of a television promotional advertisement / Joseph C. Harry -- A cultural analysis of the Unisys "monitor head" television commercial / Victoria O'Donnell -- A historial approach to understanding documentary photographs : dialogue, interpretation, and method / Gerald Davey. |
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Subject: | Visual communication Visual communication -- Methodology |
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Available copies
- 1 of 1 copy available at Emily Carr University of Art + Design.
Holds
- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
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Emily Carr University of Art + Design | P93.5 .H363 2005 (Text) | 30218920 | Book | Volume hold | Available | - |