New media/new methods : the academic turn from literacy to electracy

Rice, Jeff. (Added Author). O'Gorman, Marcel. (Added Author).

Summary: "The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. Representing a specific school of theory emergent in graduates of the University of Florida and working from the concept of electracy, as opposed to literacy, contributors present various heuristics for elaborating new media rhetoric and theory. New Media/New Methods challenges literacy-based understandings of new media, which typically pose such work as hermeneutics or textual interpretation. Rather than grounding their work in hermeneutics, contributors rely on heuretics, or invention, to outline new modes of scholarly discourse reflective of and adapted to digital culture."--BOOK JACKET.

Record details

ISBN: 9781602350632 (pbk. : alk. paper)
ISBN: 9781602350649 (hbk. : alk. paper)
ISBN: 9781602350656 (adobe ebook)
ISBN: 1602350639 (pbk. : alk. paper)
ISBN: 1602350647 (hbk. : alk. paper)
ISBN: 1602350655 (adobe ebook)
Physical Description: print
vii, 305 p. : ill ; 23 cm.
Publisher: West Lafayette, Ind. : Parlor Press, c2008.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Getting Schooled: Introduction to the Florida School / Jeff Rice and Marcel O'Gorman -- Pt. 1. Origins: What Is the Florida School and Where Does It Come From? -- 1. Florida out of Sorts / Gregory L. Ulmer -- 2. Eight Film Studies Problems for the Twenty-First Century / Robert Ray -- 3. Florida School's Legacy, or The Devil's Millhopper Joke Revisited / Craig Saper -- Pt. 2. Theory: Inventing New Modes of Scholarly Discourse -- 4. Hypericonomy, Negatively Defined / Marcel O'Gorman -- 5. Ease and Electracy / Bradley Dilger -- Pt. 3. Research: Media Performance in Media Studies -- 6. Elvis (The Florida School Remix) / Michael Jarrett -- 7. Speculating a Hollywood, Finding Picture City / Denise K. Cummings -- 8. Serial Logic: Meditations on Homesick: FemTV Remembers the Gainesville Murders / Elizabeth Coffman and Michelle Glaros -- Pt. 4. Pedagogy: Teaching and Learning (in) a New Academic Apparatus -- 9. Nietzsche at the Apollo: An Experiment in Clipography / Barry Mauer -- 10. Deleuzian Strolls, Wordsworthian Walks, and MOO Landscapes / Ron Broglio -- 11. Funkcomp / Jeff Rice.