Exploring brand identity : storytelling through the use of emotional branding for the Institute of Fuel Cell Innovation
- 2 of 2 copies available at Emily Carr University of Art + Design.
0 current holds with 2 total copies.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Emily Carr University of Art + Design||HF5415.1255 C67 2010 (Text)||30232611||Book||Volume hold||Available||-|
|Emily Carr University of Art + Design||SPEC. COL. HF5415.1255 C67 2010 (Text)||30233930||Special Collections - Library Use Only||Not holdable||Available||-|
viii, 49 p. : ill ; 28 cm. + 1 CD-ROM (4 3/4 in.)
- Publisher: [Vancouver] : Emily Carr University, 2010.
|General Note:||Includes 1 CD-ROM of documentation.
"A thesis submitted in partial fulfillment of the requirements for the degree of Masters of Applied Art in Design, Emily Carr University of Art + Design ... 2010"--T.p.
|Dissertation Note:||Thesis (M.A.) - Emily Carr University of Art and Design, 2010|
|Bibliography, etc. Note:||Includes bibliographical references (p. 46-48).|
|Summary, etc.:||This thesis project investigates branding strategies, such as “emotional branding” to tell the story of National Research Council's Institute for Fuel Cell Innovation. There are three aspects to the visual component: signage design, a process book and an animation. Each of these elements acts as the narrator of the story. The book includes a documentation of visual process and synthesizes this information into a section of brand guidelines. It showcases the brand identity and the evolution of visual process in the medium of print, while the animation illustrates the brand through motion graphics and provides an example of how the visual elements that form the identity work coherently as an animation piece. The signage design is the three-dimensional aspect of the project. It presents the branding applied in a tactile way and also reflects a relationship with the space in which it is showcased. With these visual and sensory tools, the Gateway will showcase the rich graphic language of the new brand identity. The written component of the thesis explores the ideas of Marc Gobé in relation to emotional branding and Peter Turchi and Tim Ingold in reference to storytelling. Linda Leung and Donald Norman's works and Ellen Lupton's theories on graphic design are also examined to further investigate theories of storytelling in branding and motion graphics.|
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|Subject:||National Research Council Canada
Fuel cell industry -- British Columbia -- Vancouver
Fuel cells -- Public opinion
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- Emily Carr Institute of Art and Design Masters Thesis
- Emily Carr University of Art and Design Masters Theses
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