Record Details

Catalog Search

Search Results Showing Item 1 of 1

Exploring brand identity : storytelling through the use of emotional branding for the Institute of Fuel Cell Innovation

Electronic resources

Available copies

  • 2 of 2 copies available at Emily Carr University of Art + Design.

Current holds

0 current holds with 2 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Emily Carr University of Art + Design HF5415.1255 C67 2010 (Text) 30232611 Grad - Level 1 Volume hold Available -
Emily Carr University of Art + Design SPEC. COL. HF5415.1255 C67 2010 (Text) 30233930 Special Collections - Library Use Only Not holdable Available -

Record details

  • Physical Description: viii, 49 p. : ill ; 28 cm. + 1 CD-ROM (4 3/4 in.)
  • Publisher: [Vancouver] : Emily Carr University, 2010.

Content descriptions

General Note: Includes 1 CD-ROM of documentation.
"A thesis submitted in partial fulfillment of the requirements for the degree of Masters of Applied Art in Design, Emily Carr University of Art + Design ... 2010"--T.p.
Dissertation Note: Thesis (M.A.) - Emily Carr University of Art and Design, 2010
Bibliography, etc. Note: Includes bibliographical references (p. 46-48).
Summary, etc.: This thesis project investigates branding strategies, such as “emotional branding” to tell the story of National Research Council's Institute for Fuel Cell Innovation. There are three aspects to the visual component: signage design, a process book and an animation. Each of these elements acts as the narrator of the story. The book includes a documentation of visual process and synthesizes this information into a section of brand guidelines. It showcases the brand identity and the evolution of visual process in the medium of print, while the animation illustrates the brand through motion graphics and provides an example of how the visual elements that form the identity work coherently as an animation piece. The signage design is the three-dimensional aspect of the project. It presents the branding applied in a tactile way and also reflects a relationship with the space in which it is showcased. With these visual and sensory tools, the Gateway will showcase the rich graphic language of the new brand identity. The written component of the thesis explores the ideas of Marc Gobé in relation to emotional branding and Peter Turchi and Tim Ingold in reference to storytelling. Linda Leung and Donald Norman's works and Ellen Lupton's theories on graphic design are also examined to further investigate theories of storytelling in branding and motion graphics.
Subject: National Research Council Canada
Commercial art
Graphic arts
Fuel cell industry -- British Columbia -- Vancouver
Fuel cells -- Public opinion
Branding (Marketing)
There are currently no reviews available for this title.
Search Results Showing Item 1 of 1

Additional Resources