100 ideas that changed graphic design

Heller, Steven. (Author). Vienne, Véronique. (Added Author).

Summary: "The aim of this book is to determine, define, discuss, and illustrate the big ideas that created the critical mass that produced the art and craft of contemporary graphic design.... What are the big ideas? They are the notions, conceptions, inventions, and inspirations--formal, pragmatic, and conceptual--that have been employed by graphic designers to enhance all genres of visual communication."--adapted from Introduction.

Record details

ISBN: 1856697940 (pbk.)
ISBN: 9781856697941 (pbk.)
Physical Description: 216 p. : ill. (some col.) ; 27 cm.
print
Publisher: London : Laurence King, 2012.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (p. 210-211) and index.

Formatted Contents Note:

The book -- Body type -- Rub-on designs -- Rays -- Pastiche -- Pointing fingers -- Vanitas -- Clenched fists -- Monumental images -- Female archetypes -- Color blocks -- Ornamentation -- Decorative logotypes -- Naive mascots -- Entrepreneurship -- Metaphoric lettering -- Swashes on caps -- Texts as images -- Visual puns -- The square format -- Primitive figuration -- Propaganda -- The object poster -- Paper cutouts -- Manifestos -- Graphic design magazines -- Botanical geometry -- Calligrams -- Loud typography -- Asymmetric typography -- Red with black -- Supergraphics -- Supreme geometry -- Funny faces -- Expression of speed -- Corporate identity -- Dust jackets -- Found typography -- Ransom notes -- Design handbooks -- Avant-garde zines -- Collages -- Riddles and rebuses -- Photomontage -- Pictographs -- Floating heads -- Abstraction -- Triangulation -- Extreme close-ups -- The provocative gesture -- Motion graphics -- Night spectaculars -- Shadow play -- Good design -- Forced obsolescence -- Vibrating color -- Strips and panels -- Frame by frame -- Perfect rectangles -- Abstract graphs -- Dynamic diagonals -- Stencil type -- Comic lettering -- Parody -- Sustainable packaging -- Public service campaigns -- Branding campaigns -- Layering and overprinting -- Design thinking -- The grid -- Brand narratives -- White space -- Less is more -- Monoalphabets -- Film title sequences -- Big book look -- Nostalgia -- Illegibility -- Scan lines -- Teen magazines -- Culture jamming -- High contrast -- Psychedelia -- Split fountain -- Underground comics -- Record album covers -- Street slogans -- Sexual taboo busting -- Tags -- Universal Pricing Code -- Vernacular -- French theory -- Do it yourself -- The fine print -- Magazine coverlines -- Guerrilla advertising -- Pixelation -- Ambigrams -- Designers' websites.