Includes bibliographical references (pages 330-331) and index.

Glossary : Job opportunities ; Job seeking ; The optimum portfolio ; First impressions -- I. Graphic design Inspirations and motivations : On being a graphic designer / Michael Bierut ; Selfish, in a good way / Stephen Doyle ; On being self-motivated / Stefan Sagmeister ; Still designing after all these years / Arnold Schwartzman ; The joys of print design / Gail Anderson -- Starting a studio or working for someone else : Mapping out the future / Lynda Decker ; From boss to employee / Fernando Music -- Working holistically / Allison Henry Aver ; Creative space / Romain Raclin ; Staying independent / Alexander Isley ; Small is sensible / Agnieszka Gasparska ; Championing design / Bobby Martin and Jennifer Kinon -- Wat a dream client looks like / Antonio Alcalá ; From band member to design leader / Mark Pernice ; Balancing studio and home / Tamara Gildengers Connolly ; One person, all alone / Araba Simpson ; Designing for design firms / Matt Luckhurst -- Partners on partnering : Not a lot of verbolizing / Hjalti Karlson and Jan Walker ; Sharing responsibilities / Stuart Rogers and Sam Eckersley ; How partners become partners / Justin Colt and Jose Fresneda ; Tow partners, one passion / Greg D'Onofrio and Patricia Belen ; At present we are three / Scott Buschkuhl -- II. Design genres : Letters and type / Lettering as art and business / Marian Bantijes ; There is a type designer in the house / Andy Cruz and Rich Roat ; Typography that speaks up / Pierre di Scuillo ; An illustrator's passion for type / Ross MacDonald ; For the love of type / Roberto de Vicqu de Cumptich ; How many typefaces can you love? -- Making logos and marks : The mark maker / Mark Fox -- Books and book jackets : Making a living doing books / Scott-Martin Kosofsky ; Books and e-books / Michael Carabetta ; The bookkeeper / Paul Buckley ; Making visual books / Jim Heimann -- Editorial design : Print is bouncing back / Len Small ; Art director becomes editor / Susanna Shannon -- Social innovation : Citizen designer / Mark Randall ; Socially impactful design / Bob McKinnon -- Branding and packaging : Approachable design / Sharon Werner -- Illustration design : Poster man / Michel Bouvet ; Design is like a classical ballet / Mirko Ilic ; Graphic commentary and design / Steve Brodner ; The old new illustration / Steven Guarnaccia ; Fraudulent graphic designer / Neil Gower ; Designing pictures / Craig Frazier -- III. Transitional design : Understanding change : The architect of understanding / Richard Saul Wurman ; Crossing disciplines ; Creating interactions / Petrula Vrontikis ; The experience of the information / Erik Adigard ; Graphic design as a cause / Véronique Marrier ; Making transitions: returning to school ; Making transitions: returning to school with Barbara DeWilde -- Eccentrics and design quirkiness : celebrating commercial art / Charles S. Anderson ; Over-the-top digital D.Y.I. / Antoine Andiau and Manuel Warosz ; H5: getting an Oscar for graphic design / Ludovid Houplain ; Designing cooties / Cary Munion ; Speaking frankly / Nick Aces -- What comes next : Disposable ideas / Timothy Goodman ; Making design meals / Ryan Feerer ; Design entrepreneurship ; "I am reckless!" / Franco Cervi -- IV.Digital design : Interactive multimedia installations and interfaces : Debugging the language of digital job titles ; Subverting the mental map / Jeroen Barendse ; Demomaking for a living / Julien Gachadoat ; The new motion / Ada Whitney ; Defining the new animation: popularity / J.J. Sedelmeir ; Defining the new animation: technology's perks / J.J. Sedelmeir ; Asking the right questions / Jean-Louis Fréchin ; Working for Google / Alexander Chen -- Designing apps for mobile devices : Between text and image / Sean Bumgarner ; Always learning / Michel Clanaud ; Designer as accelerator / John Kilpatrick ; Digital books and magazines by contemporary artists / Nicolas Ledoux and Pascal Béjean ; Typography on the Web / Jason Santa Maria ; Games as powerful motivators / Frédérique Krupa ; Girls and games -- E-commerce with a soul : Growing into a job / Randy J. Hunt ; Online editorial ventures / Lucy Sisman ; Addicted to startups / Nancy Kruger Cohen -- User experience specialists / Understanding human-computer interaction / Bruce Charonnat ; Using the audience as media / Michael Aidan ; Mapping the relationship between ideas / Hugh Dubberly ; To publish: to create a public for books / Matthew Stadler -- Geeks, programmers, developers, tinkers / Controlling computers with our thoughts / Frieder Nake ; Iterations and algorithms / Mark Webster -- V.Design education : Making choices : Old school, new school / Andrea Marks ; Educating design entrepreneurs / Lita Talairco ; Developing the right attitude / Rudi Meyer ; Idiosyncratic context / Lucille Tenazas ; Interfacing with UX / Liz Danzico ; The maker generation / Allan Chochinov ; Students and surveillance / David Carroll ; APPS that track / David Carroll -- Appendix : College directory.