Book

The layout book / Gavin Ambrose, Paul Harris.

Ambrose, Gavin, (author.). Harris, Paul, 1971- (author.).

Summary:

"A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.Offering a huge array of potential layout options and with over 250 colour illustrations from some of the world's leading design studios, this is a uniquely inspiring guide to graphic design. The second edition has also been updated to include interviews with practising designers, as well as new study points to aid readers in their own explorations.Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have"-- Provided by publisher.

"A comprehensive visual guide to laying text, image and object out on a screen or page"-- Provided by publisher.

Record details

ISBN: 9781472568236
ISBN: 1472568230
Physical Description: 208 pages : illustrations (chiefly color) ; 30 cm.
Edition: Second edition.
Publisher: London, UK ; Fairchild Books, [2015]

Content descriptions

General Note:

"Imprint previously known as AVA Publishing"--Title page verso.

Includes index.

Formatted Contents Note:

Machine generated contents note: Introduction -- Chapter 1 -- Historical context: Classical principles; Early manuscripts; The development of printing; The impact of moveable type; The Renaissance; The Arts and Crafts movement; Art Nouveau; The Bauhaus; Art Deco; The rise of Modernism; International Style; Graphic design today; Postmodernism; Deconstruction -- Chapter 2 -- Principles: The process of design; Relative and absolute measurements; Proportion; Number sequences; The vocabulary of layout design; Zeitgeist -- Chapter 3 -- Grids and formations: The grid; Columns; Fields or modules; The baseline grid; Representation and reality; Matrices -- Chapter 4 -- Objects on a page: The narrative -- What we read; How we read a page; White space; Balance; Juxtaposition; Alignment; Broadside; Leading and fonts; Hyphenation and justification; Indentation; Hierarchy; Layers; Colour; Texture; Pace; Picture boxes; Passepartout; The gutter -- Chapter 5 -- Application: Typography; Music; Interior design; Furniture; Architecture; Newspapers; Magazines; Books and brochures; Packaging; Websites; The built environment; Quantitative information; Identity programmes -- Chapter 6 -- Reference: Paper sizes; DIN (Deutsche Industrie Norm); Envelope sizes; Book sizes; Outdoor media sizes; Standard templates -- Conclusion -- Glossary -- Index -- Acknowledgements.