Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt.
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.
Record details
- ISBN: 9781474221573
- ISBN: 1474221572
- Physical Description: 208 pages : color illustrations, color maps ; 28 cm.
- Publisher: London : Bloomsbury Visual Arts, An imprint of Bloomsbury Publishing PLC, [2017]
- Copyright: ©2017
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 201-202) and index. |
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Subject: | Design > Textbooks. Visual communication > Textbooks. |
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Available copies
- 1 of 1 copy available at Emily Carr University of Art + Design.
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- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
---|---|---|---|---|---|---|---|---|
Emily Carr University of Art + Design | NK1510 .D29 2017 (Text) | 30231165 | Book | Volume hold | Available | - |