Converging media : a new introduction to mass communication

Pavlik, John V. (John Vernon) (author.). McIntosh, Shawn, (author.).

Record details

ISBN: 9780190646653
ISBN: 0190646659
Physical Description: print
xxxviii, 466 pages : illustrations (some color), color map ; 28 cm
Edition: Sixth edition.
Publisher: New York : Oxford University Press, [2019]

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.