Measuring the user experience : collecting, analyzing, and presenting usability metrics Cover Image

Book

Measuring the user experience : collecting, analyzing, and presenting usability metrics / Tom Tullis, Bill Albert.

Tullis, Tom (Thomas) (Author). Albert, Bill (William) (Added Author).

Summary:

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology -- From the back cover.

Record details

ISBN: 9780124157811
ISBN: 0124157815
Physical Description: xvii, 301 pages : color illustrations ; 24 cm
Edition: Second edition.
Publisher: Amsterdam ; Elsevier/Morgan Kaufmann, [2013]
Copyright: ©2013.

Content descriptions

General Note:	Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008.
Bibliography, etc. Note:	Includes bibliographical references (pages 289-295) and index.
Formatted Contents Note:	Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success.