Remote Control : Advertising in Crisis

Buckner, Dianne (host). Lack, Robert (producer). Canadian Broadcasting Corporation (Added Author). Host: Buckner, Dianne. (Cast).

Summary: Don't touch that dial! We beg you! And apparently we should be begging, ever since Microsoft's Bill Gates revealed that broadcast television and television advertising are becoming irrelevant. Gates claims that technology is making today's concepts of channels and broadcast schedules pass.̌ This program explores the relationship between technology and advertising and, if Gates' prediction proves correct, how companies might soon deliver their advertising messages.

Record details

Physical Description: 1 streaming video (08 min 32 sec)
remote
video
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2004

Content descriptions

General Note:	From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:	Access restricted to Curio subscribers
Creation/Production Credits Note:	Producer: Lack, Robert.
Participant or Performer Note:	Host: Buckner, Dianne.
Target Audience Note:	12-14.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/a285e5e8-1dae-4250-9297-1b835ea1f553
Immediate Source of Acquisition Note:	CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:	In English.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation