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Ask a Silly Question Cover Image E-video E-video

Ask a Silly Question

Armstrong, Hilary (producer). Kastner, John (director). Martin, John (producer). Scruton, Diane (production coordinator). Canadian Broadcasting Corporation (Added Author).

Summary: Opinion polls are very influential, determining everything from how we are governed to what we eat for breakfast. But this is a completely unregulated industry, subject to human frailty and open to abuse. This offbeat and often hilarious documentary uses bogus polls to show how easily people will comment on subjects they clearly know nothing about. Viewers are then taken behind the scenes of the market research process. We see what safeguards pollsters can use to prevent skewing of results, but also how results can be predetermined in the research process.

Record details

  • Physical Description: 1 streaming video (44 min 42 sec)
    remote
    video
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 1998

Content descriptions

General Note:
From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:
Access restricted to Curio subscribers
Creation/Production Credits Note: Producer: Armstrong, Hilary ; Director: Kastner, John ; Producer: Martin, John ; Production Coordinator: Scruton, Diane.
Target Audience Note:
12-14.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/a4b8ee23-1dbe-41e6-ad06-0ab78dc40812
Immediate Source of Acquisition Note:
CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:
In English.
Closed-captioned.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Business education
Civics -- Study and teaching
Marketing
Marketing research -- Evaluation
Mass media -- Study and teaching
Mathematics
Public opinion polls -- Canada
Public opinion polls -- Evaluation -- Canada
Social sciences
Social surveys -- Evaluation

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