Catalogue

Record Details

Catalogue Search


Back To Results
Showing Item 4 of 7

The Selling Game Cover Image E-video E-video

The Selling Game

Summary: The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.

Record details

  • Physical Description: 1 streaming video (44 min 22 sec)
    remote
    video
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2007

Content descriptions

General Note:
From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:
Access restricted to Curio subscribers
Creation/Production Credits Note: Producer: Claydon, Michael ; Director: Teskey, Susan ; Producer: Williamson, Jim.
Participant or Performer Note: Narrator: MacDonald, Ann-Marie, 1958-.
Target Audience Note:
12-14.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/ee166f05-ed5b-4ef5-b2a2-a7127d98d6f4
Immediate Source of Acquisition Note:
CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:
In English.
Closed-captioned.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Advertising
Business education
Digital media
Information technology
Interactive marketing
Internet advertising
Internet marketing
Marketing
Mass media -- Study and teaching
Target marketing
Television -- Study and teaching
User-generated content

Back To Results
Showing Item 4 of 7

Additional Resources