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One Red Paperclip Cover Image E-video E-video

One Red Paperclip

Summary: Meet the one-red-paperclip guy, Kyle MacDonald, a 26-year-old ex-geography student with a crazy scheme. In the summer of 2005, Kyle announced to the world he was going to trade a red paperclip for a house - with just his blog as a bartering tool. In one short year, this stunt took him from unemployment to international media darling, along the way attracting a popular radio deejay, a rock star, a movie producer and eventually a Saskatchewan municipal developer willing to talk real estate. Is Kyle the ultimate slacker or an Internet marketing genius? Follow his roller-coaster ride and decide for yourself.

Record details

  • Physical Description: 1 streaming video (12 min 07 sec)
    remote
    video
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2006

Content descriptions

General Note:
From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:
Access restricted to Curio subscribers
Creation/Production Credits Note: Producer: Arrowsmith, Douglas.
Participant or Performer Note: Host: Buckner, Dianne.
Target Audience Note:
15-17.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/da5a80ff-1b50-4324-9302-22b999c090f7
Immediate Source of Acquisition Note:
CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Barter
Business education
Digital media
Electronic commerce -- Canada
Entrepreneurship
Information technology
Internet -- Economic aspects
Internet marketing
Marketing
Mass media -- Study and teaching

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