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Buying Into Sexy :  The Sexing Up of Tweens Cover Image E-video E-video

Buying Into Sexy : The Sexing Up of Tweens

Summary: The $1.7 billion business of selling bodies has a grip on youth culture, infecting those between the ages of 8 and 14. This investigation uncovers the sexualization of young girls as they are bombarded with ads, media programs and messages urging them to mimic their favourite pop idols and scantily-clad models. This fast-paced feature follows three tweeners, revealing how they're being manipulated and why they need to look sexy. Parents, marketers and tween retailers weigh in on the debate.

Record details

  • Physical Description: 1 streaming video (25 min 34 sec)
    remote
    video
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2005

Content descriptions

General Note:
From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:
Access restricted to Curio subscribers
Participant or Performer Note: Host: Johnson, Erica ; Journalist: Joseph, Clifton ; Journalist: Mesley, Wendy.
Target Audience Note:
15-17.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/d1bb2705-75f1-4b42-8912-fd3c59e5adec
Immediate Source of Acquisition Note:
CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Advertising and children -- Canada
Advertising and youth
Business education
Business ethics
Children and sex -- Canada
Civics -- Study and teaching
Interpersonal relations in adolescence
Interpersonal relations in children
Marketing
Mass media -- Study and teaching
Preteens -- Attitudes -- Canada
Preteens -- Sexual behavior -- Canada
Sex in advertising
Sex instruction
Sex role in mass media
Social sciences
Women's studies

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