Emotional Marketing : Advertisers Target the Heart February 2016

Roumeliotis, Ioanna (journalist). Serapio, Michael (host). Canadian Broadcasting Corporation (Added Author). Journalist: Roumeliotis, Ioanna ; Host: Serapio, Michael. (Cast).

Summary: It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.

Record details

Physical Description: 1 streaming video (11 min 56 sec)
remote
video
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2016

Content descriptions

General Note:	From the Curio channel: News in Review.
Restrictions on Access Note:	Access restricted to Curio channel subscribers
Participant or Performer Note:	Journalist: Roumeliotis, Ioanna ; Host: Serapio, Michael.
Target Audience Note:	12-14.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/acfeffd9-d54d-4f02-b34c-d4af96f4365e
Immediate Source of Acquisition Note:	CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:	In English. Closed-captioned.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation