Strategic innovation : embedding innovation as a core competency in your organization

Snyder, Nancy Tennant 1957- (Author). Duarte, Deborah L., 1956- (Added Author).

Summary: Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone. Ba.

Record details

ISBN: 9780787964054
ISBN: 0787964050
ISBN: 9780787971946
ISBN: 0787971944
Physical Description: 1 online resource (xxiii, 216 pages) : illustrations.
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Edition: 1st ed.
Publisher: San Francisco : Jossey-Bass, ©2003.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 204-205) and index.
Formatted Contents Note:	Introduction : innovation as a core competency -- Reinventing the wheel -- Vision and goals -- Leader accountabilities and development -- Culture and values -- Resource creation : open markets for funds, ideas, and talent -- Knowledge management : democratizing innovation -- Integrating strategic communications with change management -- Rewards and recognition : the informal embedment category -- Measurement & reporting and systems alignment.
Source of Description Note:	Print version record.