Marketing to the social web : how digital customer communities build your business
Record details
- ISBN: 9780470410974
- ISBN: 0470410973
- ISBN: 0470440309
- ISBN: 9780470440308
- ISBN: 0470440317
- ISBN: 9780470440315
- ISBN: 0470440295
- ISBN: 9780470440292
- ISBN: 1118258126
- ISBN: 9781118258125
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Physical Description:
1 online resource (xviii, 246 pages)
remote - Edition: 2nd ed.
- Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 231-238) and index. |
Formatted Contents Note: | The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers?) -- Living and working in web 4.0 (it's right around the corner). |
Source of Description Note: | Print version record. |
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Genre: | Electronic books. |