Game on : energize your business with social media games

Radoff, Jon. (Author). Kidhardt, Ethan. (Editor).

Summary: A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment, the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they work at all. The first part of the book explains what makes games fun, while the second part reviews the process and details of game design.

Record details

ISBN: 0470936266
ISBN: 9780470936269
ISBN: 9781283397704
ISBN: 1283397706
ISBN: 1118089316
ISBN: 9781118089316
ISBN: 1118089308
ISBN: 9781118089309
ISBN: 1118089324
ISBN: 9781118089323
Physical Description: 1 online resource (xxxix, 390 pages) : illustrations
remote
Publisher: Indianapolis, Ind. : Wiley Pub., ©2011.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references.

Formatted Contents Note:

How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda.