Everywhere : comprehensive digital business strategy for the social media era

Summary: "Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."--Provided by publisher.

Record details

ISBN: 6613026581
ISBN: 9786613026583
ISBN: 0470651709
ISBN: 9780470651704
ISBN: 1283026589
ISBN: 9781283026581
ISBN: 1118016297
ISBN: 9781118016299
ISBN: 1118016289
ISBN: 9781118016282
ISBN: 1118016270
ISBN: 9781118016275
Physical Description: 1 online resource (xi, 260 pages) : illustrations
remote
Publisher: Hoboken, N.J. : Wiley, ©2011.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Preface -- Introduction -- PART I. The Evolving Social Web. 1. The Social Enterprise: A New Source of Competitive Advantage -- PART II. On Becoming a Social Enterprise. 2. Toward a Comprehensive Digital Business Strategy -- 3. Building Enterprise-Wide Engagement Capability -- 4. Developing a Digitally Driven Company: Culture, Structure, and Leadership -- PART III. Across the Business Universe. 5. Marketing, Sales, and Service, Step 1. Organize Around Customer Engagement -- 6 Marketing, Sales, and Service, Step 2. Converse with Your Customers -- 7. Innovation: Commit to Openness, Speed, and Crowds -- 8. Strategy Execution: Capitalize on What Your Organization Already Knows -- 9. Human Capital: Expect Real-Time Resumes and Create a Twenty-First CenturyWorkplace -- PART IV. The Future of the Social Enterprise. 10. Next -- Notes -- Index.
Source of Description Note:	Print version record.