Listen first! : turning social media conversations into business advantage
Record details
- ISBN: 6613027138
- ISBN: 9786613027139
- ISBN: 9781283027137
- ISBN: 1283027135
- ISBN: 0470935510
- ISBN: 9780470935514
- ISBN: 1118033744
- ISBN: 9781118033746
- ISBN: 1118033736
- ISBN: 9781118033739
- ISBN: 1118033728
- ISBN: 9781118033722
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Physical Description:
1 online resource (xiii, 302 pages) : illustrations
remote - Publisher: Hoboken, N.J. : John Wiley & Sons, ©2011.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Foreword -- Part 1. -- Chapter 1. Organize for Listening, Define Objectives, Key Measures, and Conversations -- Chapter 2. Listening Solutions -- Chapter 3. Field, Analyze, Report and Evaluate -- Part 2. Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4. Understand the Consumer's Mindset -- Chapter 5. Discover New Customers -- Chapter 6. Drive New Product Development and Innovation -- Chapter 7. Create Messages That Resonate -- Chapter 8. Improve Products and Services -- Chapter 9. Increase Sales -- Chapter 10. Look Forward to Drive Business Forward -- Chapter 11. Rebrand and Reposition Products and Services -- Chapter 12. Manage Reputation -- Chapter 13. Compete Strategically -- Chapter 14. Customer Care and Customer Satisfaction -- Part 3. Listening-led marketing and media innovations -- Chapter 15. Social TV Measurement -- Chapter 16. Listening-based Targeting -- Chapter 17. Achieve Share of Market Goals -- Chapter 18. Listening-based Sales Prediction -- Part 4. Introduction -- Chapter 19. Listen to New Signals -- Chapter 20. Focus on Culture -- Chapter 21. Drive Business With Social Data -- Chapter 22. Rethink Media and Marketing -- Chapter 23. Become a Listening Organization -- Vendor Profiles -- References -- Glossary -- Index. |
Source of Description Note: | Print version record. |
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Genre: | Electronic books. Electronic books. |