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The long tail of expertise Cover Image

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The long tail of expertise

Bingham, Alpheus 1953- (Author). Spradlin, Dwayne, 1966- (Added Author). Bingham, Alpheus 1953- Open innovation marketplace. (Added Author). Spradlin, Dwayne, 1966- Open innovation marketplace. (Added Author).

Summary: This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats. Use the "long tail" concept to find high-value innovation and expertise where you never expected it. The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly applicable to innovation and to expertise in general. Though I'm not an "expert plumber," I do know more than many people; and others know more than me, but may still not quite be "experts." These definitions are continuous: no bright boundary line exists...

Record details

ISBN: 9780132823135
ISBN: 0132823152
ISBN: 9780132823159
Physical Description: 1 online resource ([22] pages) : illustrations.
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Publisher: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2011]

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Bibliography, etc. Note:

Includes bibliographical references (page 21).

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Subject:

Technological innovations -- Management
Research, Industrial -- Management
Industrial management
Diffusion of innovations
Recherche industrielle -- Gestion
Innovations -- Diffusion
Gestion d'entreprise
Innovations -- Gestion
Research, Industrial -- Management
Diffusion of innovations
Industrial management
Technological innovations -- Management

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