Branding strategies for success

Light, Larry. Six rules for brand revitalization. (Added Author). Kiddon, Joan, 1949- Six rules for brand revitalization. (Added Author). Till, Brian, 1960- Truth about creating brands people love. (Added Author). Heckler, Donna, 1963- Truth about creating brands people love. (Added Author). Mathews, Ryan. What's your story? (Added Author). Wacker, Watts. What's your story? (Added Author). Brunner, Robert. Do you matter? (Added Author). Emery, Stewart, 1941- Do you matter? (Added Author). Hall, Russ. Do you matter? (Added Author).

Record details

ISBN: 0133039013
ISBN: 9780133039016
ISBN: 013303903X
ISBN: 9780133039030
Physical Description: 1 online resource (4 volumes in 1(xx, 218 pages
remote
Publisher: [Upper Saddle River, NJ] : FT Press, [2012]

General Note:	A compilation of four FT Press/Pearson titles.
Bibliography, etc. Note:	Includes bibliographical references and indexes.
Formatted Contents Note:	Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall.