Designing and conducting survey research : a comprehensive guide

Rea, Louis M. (Author). Parker, Richard A. (Richard Allen), 1947- (Added Author).

Summary: "This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"--

Record details

ISBN: 9781118767030
ISBN: 1322060606
ISBN: 9781322060606
ISBN: 9781118767030
ISBN: 1118767039
ISBN: 1118767020
ISBN: 9781118767023
ISBN: 1118767004
ISBN: 9781118767009
Physical Description: 1 online resource
remote
Edition: Fourth edition.
Publisher: San Francisco, CA : Jossey-Bass, 2014.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	pt. 1. Developing and administering questionnaires. An overview of the sample survey process -- Designing effective questionnaires: basic guidelines -- Developing survey questions -- Using focus groups in the survey research process -- pt. 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion -- The theoretical basis of sampling -- Confidence intervals and basic hypothesis testing -- Determining the sample size -- Selecting and obtaining a representative sample -- pt. 3. Presenting and analyzing survey results. Analyzing cross-tabulated data -- Testing the difference between means -- Regression and correlation -- Preparing an effective final report.
Information Relating to Copyright Status:	Copyright © Jossey-Bass
Source of Description Note:	Print version record and CIP data provided by publisher.