Value proposition design : how to create products and services customers want
Record details
- ISBN: 1118968050
- ISBN: 9781118968055
- ISBN: 1322877130
- ISBN: 9781322877136
- ISBN: 1118973100
- ISBN: 9781118973103
- ISBN: 1118968077
- ISBN: 9781118968079
- ISBN: 1118968069
- ISBN: 9781118968062
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Physical Description:
1 online resource : color illustrations.
remote - Publisher: Hoboken : John Wiley & Sons, 2014.
- Copyright: ©2014
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. |
Source of Description Note: | Online resource; title from PDF title page (Ebsco, viewed Feb. 5, 2015). |
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Genre: | Electronic book. Electronic books. |