Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line

Fritz, Mike (author.). Berger, Paul D., 1943- (author.).

Summary: Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be.

Record details

ISBN: 9780128006351
ISBN: 9780128006351
ISBN: 0128006358
ISBN: 0128006781
ISBN: 9780128006788
Physical Description: 1 online resource (1 volume) : illustrations
remote
Publisher: Waltham, MA : Morgan Kaufmann, [2015]
Copyright: ©2015

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Chapter 5 -- Pass or fail? Binomial-related hypothesis testing and confidence intervals using paired samples5.1 INTRODUCTION; 5.3 HYPOTHESIS TESTING USING THE COCHRAN Q TEST; 5.4 MEANWHILE, BACK AT BACKBOARD ... ; 5.5 SUMMARY; 5.6 EXERCISE; REFERENCES; Chapter 6 -- Comparing more than two means: one factor ANOVA with independent samples. Multiple comparison testing with the Newman-Keuls test; 6.1 INTRODUCTION; 6.2 CASE STUDY: SOPHISTICATED FOR WHOM?; 6.3 INDEPENDENT SAMPLES: ONE-FACTOR ANOVA; 6.4 THE ANALYSES; 6.5 MULTIPLE COMPARISON TESTING; 6.6 ILLUSTRATION OF THE S-N-K TEST.
Source of Description Note:	Print version record.