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Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them Cover Image E-book E-book

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them

Light, Larry (author.). Kiddon, Joan, 1949- (author.).

Record details

  • ISBN: 0134507967
  • ISBN: 9780134507965
  • ISBN: 9780134507835
  • ISBN: 0134507940
  • ISBN: 9780134507941
  • Physical Description: 1 online resource (1 volume)
    remote
  • Edition: Second edition.
  • Publisher: Old Tappan, New Jersey : Pearson Education, [2016]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Source of Description Note:
Description based on online resource; title from title page (Safari, viewed February 12, 2016).

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Subject: Branding (Marketing) -- Management
Brand name products -- Management
Product life cycle
Stratégie de marque -- Gestion
Produits de marque -- Gestion
Produits commerciaux -- Cycle de vie
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing) -- Management
Brand name products -- Management
Product life cycle
Genre: Electronic books.

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