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When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? Cover Image E-book E-book

When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?

Cervellon, Marie-Cécile (author.). Lirio, Pamela, (author.).

Record details

  • Physical Description: 1 online resource (1 volume) : illustrations
    remote
  • Publisher: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.

Content descriptions

General Note:
"Reprint #58201."
Bibliography, etc. Note: Includes bibliographical references.
Source of Description Note:
Online resource; title from title page (viewed January 27, 2017).

Search for related items by subject

Subject: Branding (Marketing)
Social media -- Economic aspects
Corporations -- Public relations
Stratégie de marque
Médias sociaux -- Aspect économique
Sociétés -- Relations publiques
branding
Branding (Marketing)
Corporations -- Public relations
Social media -- Economic aspects
Genre: Electronic books.

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