Advertising management in a digital environment : text and cases
Record details
- ISBN: 9780367620745
- ISBN: 9780367620714
- ISBN: 9781000414103
- ISBN: 1000414108
- ISBN: 1000414051
- ISBN: 9781000414059
- ISBN: 1003107826
- ISBN: 9781003107828
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Physical Description:
1 online resource (vi, 195 pages) : illustrations
remote - Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022.
- Copyright: ©2022
Content descriptions
General Note: | Includes index. |
Bibliography, etc. Note: | Includes index. |
Biographical or Historical Data: | Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. Kim Bartel Sheehan is Professor and Director of the Master's in Advertising and Brand Responsibility at the University of Oregon, USA. |
Source of Description Note: | Description based on online resource; title from digital title page (viewed on June 23, 2021). |
Search for related items by subject
Genre: | Electronic books. |