Marketing 6.0 : the future is immersive

Kotler, Philip (author.). Kartajaya, Hermawan, 1947- (author.). Setiawan, Iwan, (author.).

Summary: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--

Record details

ISBN: 9781119835219
ISBN: 9781119835387
ISBN: 1119835380
ISBN: 1119835372
ISBN: 9781119835370
Physical Description: 1 online resource (vii, 247 pages) : color illustrations
remote
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

Content descriptions

Bibliography, etc. Note:	Includes index.
Source of Description Note:	Description based on online resource; title from digital title page (viewed on December 29, 2023).