The ultimate guide to storytelling in business : a proven, seven-step approach to deliver business-critical messages with impact / Samir Parikh.
"How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? Storytelling is a powerful, analytical approach to frame and deliver a message. Whether delivered verbally in a meeting, documented in a report or built into a presentation, it provides a robust approach that's critical in situations where the stakes are high. It enables you to convey a complex idea quickly, win the acceptance of others, speed-up decision making and demonstrate your contributions as a thought leader. The storytelling methodology described in this book is well-proven. It has been developed based on years of experience building business-critical stories around multi-million-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launches of ground-breaking technical ideas. This book is organized as story in itself. It will take you on a practical journey illustrated by real-world examples and case studies. Be sure to apply the new ideas that you learn quickly. What you apply successfully will become a habit. Mistakes that you make along the way will become useful lessons. Both will become valuable assets for the future"-- Provided by publisher.
Record details
- ISBN: 9781394234585
- ISBN: 1394234589
- ISBN: 1394234597
- ISBN: 9781394234592
- Physical Description: 1 online resource
- Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2024.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | InDefining the vision -- Understanding your audience -- Framing the problem -- Constructing a story framework -- Preparing an engaging delivery -- Visualizing data -- Delivering the story. |
Source of Description Note: | Description based on print version record and CIP data provided by publisher; resource not viewed. |