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Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose.
Marketing for dummies / Jeanette Maw McMurtry.
The secrets of success in marketing : how to accelerate your marketing performance / Ian Linton.
Marketing performance : how marketers drive profitable growth / Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke.
The very good marketing guide : how to grow your business on a budget / Amy Miocevich.
Marketing management : Indian cases / contributors, Ashita Aggarwal [and nine others].
Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler [and others].
The Science of Customer Connections / Karrh, Jim.
Marketing digital que funciona / Nacho Somalo ; prólogo de Juan Merodio ; epílogo de Elena Gómez del Pozuelo.
The end of averages for marketing budgets / Nader Tavassoli, Christine Moorman.

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