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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
E-book
E-book
| Publisher: | Upper Saddle River, N.J. : Wharton School Pub., ©2009. |
| ISBN: | 0136043313 |
| Phys. Desc.: | 1 online resource (xx, 218 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Branding strategies for success
E-book
E-book
| Publisher: | [Upper Saddle River, NJ] : FT Press, [2012] |
| ISBN: | 9780133039030 |
| Phys. Desc.: | 1 online resource (4 volumes in 1(xx, 218 pages |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
