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Brand enigma : decoding the secrets of your brand
E-book
E-book
| Publisher: | Chichester, West Sussex, England ; Wiley, ©2008. |
| ISBN: | 9781119207207 |
| Phys. Desc.: | 1 online resource (346 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
