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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
E-book
E-book
| Publisher: | New York : American Management Association, ©2012. |
| ISBN: | 9780814416778 |
| Phys. Desc.: | 1 online resource (xii, 257 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
