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Conversational capital : how to create stuff people will love to talk about
E-book
E-book
| Publisher: | Upper Saddle River, N.J. : FT Press, ©2009. |
| ISBN: | 9780136064114 |
| Phys. Desc.: | 1 online resource (xii, 183 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
The truth about creating brands people love
E-book
E-book
| Publisher: | Upper Saddle River, N.J. : FT Press, ©2009. |
| ISBN: | 9780136064336 |
| Phys. Desc.: | 1 online resource (x, 211 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Branding a heritage city : a contemporary approach used to brand the historical identity of Ahmedabad, India
E-book
E-book
| Publisher: | [Vancouver] : Emily Carr University of Art + Design, 2020. |
| Phys. Desc.: | 1 online resource (138 pages) : illustrations (chiefly colour) |
| Electronic resource: | Click here for electronic copy of thesis |
Why text-to-image AI requires a new branding mindset
E-book
E-book
| Publisher: | [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023. |
| Edition: | [First edition]. |
| Phys. Desc.: | 1 online resource (6 pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Legacy in the making : building a long-term brand to stand out in a short-term world
E-book
E-book
| Publisher: | New York : McGraw-Hill, [2018] |
| ISBN: | 9781260117578 |
| Phys. Desc.: | 1 online resource (1 volume) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Effective branding begins with a name ... and other keys to creating brands people love
E-book
E-book
| Publisher: | Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010. |
| ISBN: | 9780132143233 |
| Phys. Desc.: | 1 online resource ([9] pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love
E-book
E-book
| Publisher: | Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010. |
| ISBN: | 9780132142960 |
| Phys. Desc.: | 1 online resource ([7] pages) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding"
E-book
E-book
| Publisher: | Madrid : LID 2014 |
| Edition: | Primera edición. |
| Phys. Desc.: | 1 online resource (1 volume) : illustrations. |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Designing visitor experience through creative engagement : a case study at New Media Gallery
E-book
E-book
| Publisher: | [Vancouver] : Emily Carr University of Art + Design, 2020. |
| Phys. Desc.: | 1 online resource (56 pages) : colour illustrations. |
| Electronic resource: | Click here for electronic copy of thesis |
Beyond disruption : changing the rules in the marketplace : a collaborative work
Book
Book
| Call number: | HF5823 .D72 2002 | ||||||||
| Publisher: | New York ; Wiley, c2002. | ||||||||
| ISBN: | 9780471218999 | ||||||||
| Phys. Desc.: | 304 p. : col. ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Emily Carr University of Art + Design.
