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Harnessing the best of globalization : traditional strategies for going global start with a mindset of taking the company's best products or services to other countries : but some companies are taking a different tack -- one that involves a business model grounded in globalization
E-book
E-book
| Publisher: | [Cambridge, Massachusetts] : MIT Sloan Management Review, 2016. |
| Phys. Desc.: | 1 online resource (1 volume) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Designing and developing analytics-based data products : an increasing number of companies are creating products that combine data with analytical capabilities : creating an effective development process for these data products requires following well-established steps - and adding a few new ones, too
E-book
E-book
| Publisher: | [Cambridge, Massachusetts] : MIT Sloan Management Review, 2016. |
| Phys. Desc.: | 1 online resource (1 volume) |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
TV commercials : how to make them, or, how big is the boat?
E-book
E-book
| Publisher: | Amsterdam ; Elsevier, ©2005. |
| ISBN: | 1423707990 |
| Phys. Desc.: | 1 online resource (xiv, 235 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Product standards for internationally integrated goods markets
E-book
E-book
| Publisher: | Washington, D.C. : Brookings Institution, c1995. |
| ISBN: | 0585189145 (electronic bk.) : |
| Phys. Desc.: | xxiv, 235 p. ; 24 cm. |
| Electronic resource: | Bibliographic record display - An electronic book accessible through the World Wide Web; click for information |
Product design
E-book
E-book
| Publisher: | London : Laurence King, 2011. |
| ISBN: | 1780670850 |
| Phys. Desc.: | 1 online resource (240 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
The trade lifecycle : behind the scenes of the trading process
E-book
E-book
| Publisher: | Chicester, UK : Wiley, 2010. |
| ISBN: | 9781119205982 |
| Phys. Desc.: | 1 online resource (xxiv, 290 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
The product manager's desk reference
E-book
E-book
| Publisher: | New York : McGraw-Hill Education, ©2014. |
| ISBN: | 9780071825818 |
| Edition: | 2nd ed. |
| Phys. Desc.: | 1 online resource : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
The economics of commodity markets
E-book
E-book
| Publisher: | Hoboken : Wiley, 2013. |
| ISBN: | 9781119945390 |
| Phys. Desc.: | 1 online resource |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Badass : making users awesome
E-book
E-book
| Publisher: | Sebastopol, CA : O'Reilly Media, 2015. |
| ISBN: | 9781491919071 |
| Edition: | First edition. |
| Phys. Desc.: | 1 online resource : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
Subject to change : creating great products and services for an uncertain world
E-book
E-book
| Publisher: | Sebastopol, Calif. : O'Reilly Media, 2008. |
| ISBN: | 9780596523251 |
| Edition: | 1st ed. |
| Phys. Desc.: | 1 online resource (viii, 178 pages) : illustrations |
| Electronic resource: | Connect to this resource online; if prompted, use ECU network login. |
