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Authenticity is now : working definition of the fluid state of being as it applies to business and design. Cover Image Book Book

Authenticity is now : working definition of the fluid state of being as it applies to business and design.

Vossoughi, Sohrab. (Added Author). Ziba Design. (Added Author).

Record details

  • Physical Description: 132 p. : col. ill. ; 23 cm.
  • Publisher: Portland, Or. : Ziba Design, [2007]

Content descriptions

Formatted Contents Note:
Dear reader / Sohrab Vossoughi -- A timeline of authenticity : how we got to where we are today, and significant steps along the way-- -- Authenticity in the 21st century / by Sohrab Vossoughi -- Authentic brand / by Steve McCallion -- Authenticity : in the eye of the beholder / by Henry Chin -- Authenticity is not a foreign concept / by Jeremy Kaye -- Behind the curtain : b-sides, iterations, drafts, leftovers, contributors and bits & pieces that reveal the fluid state of process in the making of this book.
Subject: Branding (Marketing)
Authenticity (Philosophy)
Industrial design.
Design > Philosophy.

Available copies

  • 1 of 1 copy available at Emily Carr University of Art + Design.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Emily Carr University of Art + Design HF5415.1255 .A98 2007 (Text) 30223375 Book Volume hold Available -


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