Electronic media technology provides artists with tools for exploring interactivity. New immersive media sensations can result from the interactions between viewers and electronic artwork. This thesis is a record of my personal creative journey, including the ideas and the resulting interactive artworks that have unfolded on a voyage towards expressing sensations of sight. There are two interactive and immersive new media artworks that were developed as a part of this creative exploration. “Zeugen” uses thirty-two human-cast robotic faces and a face tracking system to track the movements of viewers in a gallery space. “Mind Mirror” is an electronic artwork that uses stereoscopic and stroboscopic audiovisual phenomenon (intermittent photic-stimulation) to cause the viewer's mind to create involuntarily visual hallucinations. The result is an experiential event propelling the viewer into a state of visual euphoria. My creative process (methodology) is presented in the form of a personal narrative outlining the practical motivations that have guided my work and I situate the work within a historical and theoretical discourse.