Behind the Glass

Baby, Marc (producer). Buckner, Dianne (host). Gould, Havard (journalist). Canadian Broadcasting Corporation (Added Author). Host: Buckner, Dianne ; Journalist: Gould, Havard. (Cast).

Summary: Consumers are so bombarded with advertising that people who run focus groups are being forced to come up with new ways to extract information from consumers. One company chose participants with opposing views on a product and let them duel it out. Another company hired an anthropologist to follow individual consumers for a day. Used properly, focus groups can gain new insights into consumer attitudes that can be used in ad campaigns and impact sales.

Record details

Physical Description: 1 streaming video (07 min 33 sec)
remote
video
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2000

Content descriptions

General Note:	From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:	Access restricted to Curio subscribers
Creation/Production Credits Note:	Producer: Baby, Marc.
Participant or Performer Note:	Host: Buckner, Dianne ; Journalist: Gould, Havard.
Target Audience Note:	12-14.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/f539b7dd-da39-4b2a-b8f0-915debff5f8b
Immediate Source of Acquisition Note:	CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:	In English.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation