Edge Marketing

Lamb, Deborah (journalist). Rotteau, Diane (producer). Scully, Robert (host). Canadian Broadcasting Corporation (Added Author). Journalist: Lamb, Deborah ; Host: Scully, Robert. (Cast).

Summary: "Cool" is a wave every company wants to ride. If they can identify cool when it first hits the streets, they can cash in big when the mass market hits. But riding on the edge can be risky too because the edge is always moving and what's cool today is dead cold tomorrow.

Record details

Physical Description: 1 streaming video (07 min 52 sec)
remote
video
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 1997

Content descriptions

General Note:	From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:	Access restricted to Curio subscribers
Creation/Production Credits Note:	Producer: Rotteau, Diane.
Participant or Performer Note:	Journalist: Lamb, Deborah ; Host: Scully, Robert.
Target Audience Note:	12-14.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: https://curio.ca/en/catalog/2ef34f6b-cde2-4c05-91c8-a15c800f2533
Immediate Source of Acquisition Note:	CBC/Radio Canada has perpetual access rights to this streaming content.
Language Note:	In English.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation