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Legacy in the making : building a long-term brand to stand out in a short-term world  Cover Image E-book E-book

Legacy in the making : building a long-term brand to stand out in a short-term world

Miller, Mark 1972- (author.). Conley, Lucas, (author.).

Summary: A book for a different breed of business leader, this guide celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. --

Record details

  • ISBN: 1260117561
  • ISBN: 9781260117561
  • ISBN: 126011757X
  • ISBN: 9781260117578
  • Physical Description: 1 online resource (1 volume) : illustrations
    remote
  • Publisher: New York : McGraw-Hill, [2018]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: 05 Never Stop Making Legacy -- Don't Just Have a Plan, Stick with It -- Let the Past Inform the Present -- Transcend Generations -- Conclusion : The Beginning of Your Legacy in the Making -- Acknowledgments -- Endnotes -- Index
Source of Description Note:
Print version record.
Subject: Branding (Marketing)
Stratégie de marque
branding
Branding (Marketing)
Genre: Electronic books.

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