Legacy in the making : building a long-term brand to stand out in a short-term world
Record details
- ISBN: 1260117561
- ISBN: 9781260117561
- ISBN: 126011757X
- ISBN: 9781260117578
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Physical Description:
1 online resource (1 volume) : illustrations
remote - Publisher: New York : McGraw-Hill, [2018]
- Copyright: ©2018
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | 05 Never Stop Making Legacy -- Don't Just Have a Plan, Stick with It -- Let the Past Inform the Present -- Transcend Generations -- Conclusion : The Beginning of Your Legacy in the Making -- Acknowledgments -- Endnotes -- Index |
Source of Description Note: | Print version record. |
Search for related items by subject
Subject: | Branding (Marketing) Stratégie de marque branding Branding (Marketing) |
Genre: | Electronic books. |