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Learning Path: How to Do Great Customer Interviews Cover Image E-video E-video

Learning Path: How to Do Great Customer Interviews

Alvarez, Cindy (Author). Safari, an O'Reilly Media Company. (Added Author).

Summary: You're working on a new product or project, or you're trying to overhaul an existing one. You know you have to learn more about your customers--what problems they're trying to solve, their abilities and frustrations, and (most importantly) how they'll make the decision to buy--or not buy-- your future product. This Learning Path will prepare you to conduct your first highly effective customer interview; you'll learn how to create a "hypothesis," how to get people to speak freely, how to best take notes on what they say, and how to share what you've learned with your team.

Record details

  • ISBN: 9781491984789
  • Physical Description: 1 online resource (1 streaming video file, approximately 60 min.)
    remote
  • Edition: 1st edition.
  • Publisher: O'Reilly Media, Inc., 2017.

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General Note:
Not recommended for use on the libraries' public computers.
Issuing Body Note:
Made available through: Safari, an O'Reilly Media Company.

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