Learning Path: How to Do Great Customer Interviews / Alvarez, Cindy.
You're working on a new product or project, or you're trying to overhaul an existing one. You know you have to learn more about your customers--what problems they're trying to solve, their abilities and frustrations, and (most importantly) how they'll make the decision to buy--or not buy-- your future product. This Learning Path will prepare you to conduct your first highly effective customer interview; you'll learn how to create a "hypothesis," how to get people to speak freely, how to best take notes on what they say, and how to share what you've learned with your team.
Record details
- Physical Description: 1 online resource (1 streaming video file, approximately 60 min.)
- Edition: 1st edition.
- Publisher: O'Reilly Media, Inc., 2017.
Content descriptions
General Note: | Not recommended for use on the libraries' public computers. |
Issuing Body Note: | Made available through: Safari, an O'Reilly Media Company. |
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