Media innovation and entrepreneurship / edited by Michelle Ferrier & Elizabeth Mays.
"This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website.
Record details
- ISBN: 9781989014011
- Physical Description: 1 online resource (xvi, 376 pages) : chiefly colour illustrations
- Publisher: [Montreal, Quebec] : Rebus Community, 2017-
- Distributor: [Victoria] : BCcampus
Content descriptions
General Note: | Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. |
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges. |
System Details Note: | Mode of access: World Wide Web. |
Source of Description Note: | This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Online version, 2017; title from PDF (viewed on February 5, 2018). |